Friday, April 24, 2009

Are you good typography, or bad? Part 2




So now that we saw bad typography, lets see some good ones. The first image is for Tumblebees gymnastics and cheer for kids. The sign is simple yet effective, the type, the graphic, the color all work together to convey the service that they are offering. The type is a little playful yet professional. The next sign is for Camel in the middle. Now I know that they have been doing advertising for many years but it is still amazing how simple, yet effective, their signs are. They are so well known that they don't even have to tell us what the product is we already know. The type is effective, the graphic works well and the color fading in draws your attention to the piece, overall well done. The last piece is for the Uptown Deli. The sign is just really well done. The color red on the type, the way the type is curved to bring you through the sign, the graphic of the sandwich tells you what they do. The colors are bold and eye catching. The type is playful yet effective. Lets see more typography like this in the future.


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